DIPLOMA

- The university diploma project:The purpose was to create a new identity, concept and advertisingcampaign for a radio station called “Mix FM”.
The red icon of Mix FM logo plays 2 roles. First we can see it as an orbit which is related directly to broadcasting and a halo that delivers the main message of the campaign "In Music We Trust". This section covers the corporate identity of Mix FM. 













- This is a corporate press campaign to promote the new logo and the idea behind it as well as the identity of Mix FM. As i mentioned before the main message of Mix FM is "In Music We Trust" and it's placed here below as a signature.










- This billboard campaign is to promote the main message "In Music We Trust" in a simple, catchy way. At night a neon light will appear behind the stars and reveal a halo shape. Click on the images to see the results.





- Music is our perfect guide for living where the idea of "In Music We Trust" is extended across. These stickers are placed almost everywhere in the country and in a very large quantity. Their message is to say how important is the music in our daily life and how it interferes more as a guide than as an entertainment act.












- It's the phase 1 of the tactical campaign. The main message is to show what types of music Mix FM provides and how they relate to our needs. Each type of music basically is a cure for us.














- This is the Magazine version of Mix FM. It's published usually with a music CD and sometimes with some promotional items. MixMag presence is to boost the main message of Mix FM and enrich the station as the station will enrich it in return.




- MixMag is the best media to promote Mix FMs merchandise. Some of these items are included in the magazine as a gift for a specific event or can be simply ordered. Here are some samples.






DESCRIPTION
The university diploma project: The purpose was to create a new identity, concept and advertising campaign for a radio station called “Mix FM”.
FIELDS
Advertising, Graphic Design, Illustration
DATE
2010
OTHER PROJECTS
